America’s Quickest-Rising Restaurant Chain Is the Most Underrated

There’s no scarcity of locations to get a superbly acceptable sandwich. You possibly can all the time head to your neighborhood comfort retailer for a rooster salad sandwich, pull collectively a easy recipe of your personal at residence, or depend on one of many many chain sub eating places throughout […]

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There’s no scarcity of locations to get a superbly acceptable sandwich. You possibly can all the time head to your neighborhood comfort retailer for a rooster salad sandwich, pull collectively a easy recipe of your personal at residence, or depend on one of many many chain sub eating places throughout the nation. In the event you are inclined to do the latter, neglect the Subways, Jimmy John’s, and even the Quiznos of the world, as a result of a brand new chain is about to change into prime canine within the sub sandwich wars, and deservedly so. It’s time for Jersey Mike’s to shine.

QSR Journal studies that Jersey Mike’s is the number-one quickest rising chain in America: From 2020 to 2021, 246 shops have been added throughout the nation, bringing the whole variety of areas to 2,100, and the chain introduced in additional than $2.2 billion in gross sales, an enormous bounce up from the $1.5 billion in 2020 gross sales. Jersey Mike’s star is on the rise, and whereas it nonetheless has a method to go earlier than catching up with Subway’s 37,000 areas, its exponential progress proves how far it has come from its humble beginnings to earn a spot among the many nation’s prime sandwich manufacturers.

A short historical past of Jersey Mike’s

Jersey Mike’s began as a single store known as Mike’s Subs again in 1956. In line with Jersey Mike’s personal recollection of its historical past, there was in truth a Mike who ran it, although little else is understood in regards to the chain’s namesake. That first store opened in Level Nice, New Jersey, proper on the Jersey Shore, and have become well-known for being considered one of few locations the place you could possibly get what on the time was a comparatively uncommon merchandise: the submarine sandwich.

In 1971, 14-year-old Peter Cancro (Jersey Mike’s present CEO) began working behind the counter at Mike’s Subs, and by the point he was 17, he purchased the store. Whereas Cancro opened a couple of extra native retailers beneath the Mike’s Subs title, it wasn’t till 1987 that he rebranded the corporate as Jersey Mike’s and began franchising throughout the nation.

Mashed studies that the recession of the early Nineteen Nineties led to layoffs and close to chapter simply because the chain was about to take off. This slowed progress off the bounce, inflicting the corporate to lose the momentum that manufacturers like Subway and Jimmy John’s have been constructing across the similar time. Oddly sufficient, the pandemic is when Jersey Mike’s actually pulled forward of the pack. In line with commerce publication Restaurant Enterprise, solely three of the highest 10 sandwich chains noticed a progress in gross sales in 2020: Firehouse Subs and Arby’s noticed minimal progress, at 0.9% and eight.5%, respectively. Jersey Mike’s gross sales grew 19.6%, and gross sales have solely continued to rise since.

Why Jersey Mike’s reigns supreme

Behind all these spectacular numbers is a loyal fandom and the truth that Jersey Mike’s simply makes a darn good traditional sub. Sure, the menu has stored up with improvements within the sandwich sector, providing quite a few cold and hot signature subs (like The Cancro Particular with provolone, roast beef, and pepperoni) that may be personalized any which approach with veggies and sauces. However what makes the sandwiches stand out is a crisp freshness, highlighted by ordering a sandwich “Mike’s Manner,” which comes with onions, lettuce, tomatoes, purple wine vinegar, olive oil mix, oregano, and salt.

This love for the model has not solely been cosigned on my own and my colleague Angela L. Pagán, however by heavy hitters like J. Lo—within the music video for her 2018 music “Dinero” with Cardi B and DJ Khaled, Jennifer Lopez is elegantly draped on the backside of a staircase in her most interesting crystals and fur consuming a clearly marked Jersey Mike’s meal. Most just lately, Jersey Mike’s received the highest spot in podcast Doughboys’ Event of Chompions: Hero’s Journey: Sub-Optimum, a bracket-style showdown to find out which sub sandwich chain is greatest. (Jersey Mike’s beat out each Arby’s and Capriotti’s within the closing spherical.)

In line with Entrepreneur, Jersey Mike’s additionally continues to be one of many extra interesting quick meals jobs on the market. Assistant managers, for instance, get a share of the shop’s income, and the chain encourages prospects to tip, including to the speed of hourly employees. As of 2021, 85% of the corporate’s franchise progress got here from inside, as staff who had already been with the corporate stepped out on their very own.

In the event you haven’t already gotten on board with Jersey Mike’s, now’s the time to strive it out. And when you haven’t but tried it as a result of there’s not a location close to you, don’t fear. Based mostly on the expansion of this chain it’s solely a matter of time earlier than you can also order a sub Mike’s Manner.

 

Kristian Gul

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