Big Meals Debuts New Marketing campaign Targeted on Native Affect

The marketing campaign was filmed and produced utilizing native companies and a workforce that was over 85% from the DMV area

LANDOVER, Md., Jan. 4, 2023 /PRNewswire/ — Right now, Big Meals, the main larger Washington D.C. regional grocery chain, proclaims its new model marketing campaign, “Discover Your Native.” Devoted to all issues native, the marketing campaign theme calls consideration to Big’s longtime dedication to the communities it serves throughout areas of academic packages, partnerships, and product choices.

Operating via the tip of the yr and that includes 4 vignettes from actual Big consumers —Marcellus, Isabelle, Diane, and Courtney, the spots spotlight the connections Big varieties with clients via advantages like its Wholesome Residing packages and its dedication to sourcing native. Big Meals presents over 1,000 objects from greater than 100 native distributors. All commercials had been shot domestically and produced utilizing native companies and a workforce that was over 85% from the DMV area.

“We’re pleased with the neighborhood we serve, and it’s at all times a pleasure to work straight with our native companies and clients,” mentioned Kathryn Kowalzik, Director of Advertising and marketing, Technique and Media at Big Meals. “We’re constantly pushing to search out new alternatives to develop our attain to our neighborhood and neighbors, and these commercials spotlight a few of these efforts and the relationships created via them.”

Working with native DC-Metro space inventive store RP3 Company, Big’s company of report since Might 2018, the marketing campaign consists of TV, radio, social media, cell, digital, in-store, and out-of-home.

“Few retailers can declare to be as actually native as Big. The chain began 86 years in the past in downtown D.C. and grew to what it’s as we speak—a staple in each neighborhood. No different grocer is aware of the native distinctive tastes and traditions in addition to Big and this marketing campaign is an ideal reflection of that,” mentioned RP3 Founder-CEO Beth Johnson.

For extra details about Big and the brand new marketing campaign, go to www.giantfood.com.

ABOUT GIANT FOOD

Since opening its first location 86 years in the past in Washington, D.C. in 1936, Big has been an integral a part of the communities and clients it serves. Big is dedicated to being a Higher Neighbor and has designated 4 predominant giving pillars that handle native Meals Insecurity, Navy Assist, Pediatric Most cancers Analysis and Social Equality. Big is headquartered in Landover, Md. and operates 165 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia with roughly 20,000 associates. Included throughout the 165 shops are 153 full-service pharmacies and 27 Starbucks places. Big matches all of the methods as we speak’s busy clients need to store – whether or not in retailer or on-line. With 162 Big Pickup places and Big Delivers obtainable in all of its markets, clients have much more handy choices proper at their fingertips to get one of the best merchandise and costs, each time and nevertheless they select. For extra info on Big, go to: www.giantfood.com.

ABOUT RP3

RP3 is a proudly unbiased, full-service inventive company within the D.C. metro space centered on constructing new concepts, applied sciences, and experiences that forge significant connections between folks and types and create alternatives that propel companies ahead. Based in 2009, RP3 is an authorized woman-owned small enterprise working with quite a lot of forward-thinking shoppers together with ABC Tremendous Wine & Spirits, the American Affiliation of Faculties of Pharmacy (AACP), Metropolis Heart DC, Eagle Financial institution, Big Meals, Guiding Stars, the Hay Adams, Hilton, Kaplan, Koalafi, Lengthy & Foster, the Nationwide Neighborhood Pharmacists Affiliation (NCPA), Norfolk Southern, College of Maryland, the U.S. Air Drive Band and the U.S. Navy, and have deep collective expertise in Healthcare, Retail/Grocery, Transportation, Journey and Vacation spot, and Schooling. To study extra go to http://rp3agency.com.

SOURCE Big Meals

Big Meals Debuts New Marketing campaign Targeted on Native Affect

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