Famous Amos: The Rise and Fall of a Cookie Empire

When Wally Amos launched Well known Amos cookies in 1975, the brand grew to become 1 of the most unlikely achievement tales in foodstuff background. And the increase and tumble of Wally Amos turned one of its most infamous cautionary tales. Here’s how a man who broke the color barrier in the expertise industry and introduced a cookie empire aided improve American preferences.

Who Is Famed Amos?

Wally Amos, Jr. was born in Florida in 1936. He moved to New York City’s Harlem at age 12 to dwell with his Aunt Della. Amos dropped out of large school, but attained his G.E.D. even though serving in the Air Drive. In 1957, he returned to New York and joined the William Morris Company, wherever he labored his way up from the mailroom to become the first black talent agent in the industry. Amos headed the rock ’n’ roll department, where he signed Simon and Garfunkel and worked with Motown megastars The Supremes, Diana Ross, Sam Cooke and Dionne Warwick.