Havas Media Group India has bagged the built-in media mandate of millet-based youngsters’s meals model, Slurrp Farm.
The mandate contains each offline and digital media duties and might be dealt with out of the company’s Gurgaon workplace, spearheaded by Harbir Singh Rai, managing companion (head – north 2), beneath the steerage of Uday Mohan, president and chief shopper officer, Havas Media Group India.
Shauravi Malik, co-founder, Wholsum Meals, stated, “At Wholsum Meals, we’re all the time trying to companion with individuals who share the identical ethos and values as us – the workforce at Havas does precisely that. We’re happy to companion with Havas Media Group to bolster our offline and digital media efforts, and stay up for working with them to additional evolve our storytelling and introduce new audiences to Slurrp Farm.”
Mohit Joshi, chief government officer, Havas Media Group India, stated, “We’re delighted to be partnering with Slurrp Farm. With rising well being considerations reminiscent of malnourishment, weight problems, diabetes amongst youngsters, wholesome meals and nutrition-based diets have turn into a precedence. By way of its revolutionary portfolio of millet-based meals merchandise, Slurrp Farm is efficiently contributing in direction of inculcating wholesome consuming habits amongst youngsters and adults alike. We stay up for additional strengthening the model’s journey and driving its imaginative and prescient, by constructing significant connections with the buyer.’’
PepsiCo India’s media billing is near ₹600 crore yearly…
