Kraft Heinz Refreshes Frozen Mexican Meals Emblem Delimex With Unique Taste

The brand new advertising and marketing recipe arrives scorching at the heels of a identical refresh for Kraft Macaroni & Cheese.

Kraft Heinz has introduced that it’s revamping the glance and taste of its Delimex frozen Mexican meals emblem. The refresh arrives just a bit over a month after the multinational meals corporate introduced that it was once converting the identify of its cherished Kraft Macaroni & Cheese.

Delimex – a fusion of the phrases “scrumptious” and “Mexican” – produces frozen tacos and taquitos (rolled tacos). The logo was once based in 1984 by means of Mexican entrepreneur and philanthropist Oscar Ancira Sr and bought in August 2001 by means of HJ Heinz, which then merged with Kraft in 2015.


Kraft Heinz is giving Delimex ‘a colourful new feel and look’ / Alison Brod Advertising + Communications

The logo’s new focal point is “impressed by means of the vibrancy and spirit of taking part in each second and the crave-able multi-sensory pleasure of Mexican boulevard meals,” stated Rachel Drof, director of brand name communications at Delimex. “Frozen Mexican normally doesn’t glance, really feel and style the rest just like the recent Mexican meals folks love. Delimex needs to switch that and make each second price celebrating by means of bringing boulevard meals taste and freshness to the freezer.”

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Adjustments come with refreshed packaging, enhanced taste, greater taquito filling and the brand new tagline ‘Alive with Delimex.’ In birthday party of its emblem revitalization, Delimax has partnered with two artists to create two work of art – in Dallas and Baltimore – impressed by means of Mexican creative subject matters.


“Our function with the logo refresh is to ascertain Delimex as greater than a product however an original and fashionable emblem,” Drof stated. “The brand new positioning, feel and look are all impressed by means of the vibrancy and spirit of Mexican boulevard meals, which is able to stand out within the frozen meals aisle.”

Delimex’s emblem refresh, which was once spearheaded by means of Intestine Miami, is being rolled out by means of main shops – together with Goal, Walmart and Amazon – beginning nowadays.

Kraft Heinz additionally made headlines ultimate month when it was once introduced that the corporate was once converting the identify of the 84-year-old Kraft Macaroni & Cheese to easily Kraft Mac & Cheese. The packaging for the preferred convenience meals additionally were given a small makeover, swapping its multi-toned blue search for a unmarried color of cobalt blue.

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