Step and repeat banners are common these days in business events, conferences, and trade fairs. They are the backdrop for photographs of event attendees. They are incredible for advertising a brand and invoking targeted customers to your businesses at such events.
Banner marketing has to be done professionally. If you fail to do these, it will lead to a complete waste of money. So, make sure that you are printing an effective step and repeat backdrops for your next event. For this, you need to ensure you are avoiding the mistakes given below.
Choosing the Wrong Colors
Choosing the right colors for your banners is just as crucial as having compelling copy and design. The impact of colors goes beyond readability; it can significantly influence the message you convey to your audience. Colors have the power to evoke emotions and feelings, shaping the perception of your brand and the overall effectiveness of your backdrop.
So, you need to choose a color scheme that is not going to blend with the surroundings. Use color psychology to decide the colors that will represent your brand the best and grab the passerby’s attention.
Not Enough White Space When the Logo is Too Big
When you are creating a custom step and repeat backdrop, you need to make sure that you don’t assume that you are going to get noticed if you add the biggest logo at the trade show or event. But that isn’t true. The goal of these backdrops is to provide your targeted audience with subtle branding. People won’t share their photographs with the backdrop, if it appears cluttered with a large-size logo.
Multiple Logos with Loads of Colors
It will make the trade show table covers or backdrop appear like an X-mas tree. If you have multiple logos in one marketing material, just switch to black and white. Too many contrasting colors can make it appear attractive with class.
Not Adding Contact Information
The main goal of every marketing material, including custom printed table covers and step and repeat backdrop is to generate more leads. Including your contact details in the step and repeat backdrop is crucial to ensure its effectiveness and achieve its purpose. Failing to provide contact information would defeat the primary goal of connecting with your audience. To prevent this from happening, it is essential to incorporate clear opportunities for readers to reach out to your brand. Include a compelling call-to-action statement in your backdrop.
Making Typographical Errors
While misspellings may seem inconsequential initially, their presence on your sign can have a detrimental impact on your brand’s image. Typos and misspellings can create a negative impression and suggest a lack of attention to detail or professionalism within your business. When potential customers encounter misspelled words or typos on your sign, it can erode their confidence in your brand. It may lead them to question the overall quality and credibility of your products or services.
Typos and misspellings can be not only costly but also have significant repercussions on your brand reputation. Beyond the expense of reprinting, they can carry unintended meanings or negative connotations. Therefore, it is imperative to safeguard against these issues by having your copy thoroughly checked by an editor or reviewed by multiple individuals.
Choosing the Wrong Material
Creating an effective backdrop goes beyond just good design and color choices. It is crucial to consider the right material for your backdrops to ensure their longevity and durability, especially when exposed to harsh elements. Failing to choose the appropriate material can result in issues such as peeling or fading over time, diminishing the effectiveness of your backdrops. To avoid these problems, thorough research is essential. Take the time to explore and understand the different materials available for backdrops.
Bottom Line
Step and repeat backdrops might be effective and affordable but any mistake on them can cost you a lot of money and spoil your marketing campaign. Make sure that you proof your design before you proceed to print.
