New Analysis Finds Extra People Able to Add Plant-Based mostly Meals to Their Diets however Wrestle to Go All In

Sentiments round plant-based meals altering however misconceptions stay, in response to Wakefield Analysis survey for Vitalite

LINCOLNSHIRE, Ailing., Jan. 4, 2023 /PRNewswire/ — January is synonymous with new beginnings and wholesome resolutions. In help of a wholesome mindset, there’s a rising motion to undertake a vegan life-style in the course of the month of January. To realize extra insights about this initiative and People’ attitudes towards veganism and vegan-focused merchandise, Wakefield Analysis surveyed 1,000 nationally consultant U.S. adults for Saputo Dairy USA’s Vitalite dairy-free cheese model.

Whether or not for private well being or planetary well being causes, many People are intent on consuming extra plant-based meals, however nonetheless wrestle to decide to the life-style. The truth is, greater than 2 in 5 (42%) People beforehand made a New 12 months’s resolutions so as to add extra plant-based meals to their meals however didn’t persist with it.

And whereas holding a vegan-focused New 12 months’s decision could be robust, the curiosity in a vegan life-style stays excessive. Survey information exhibits 68% of People have tried a plant-based meat or a dairy different. The info additionally revealed {that a} third (31%) of People substitute meat, cheese or dairy with a plant-based different in a median of eight meals per week, suggesting that whereas they might not go totally vegan, there’s a rising urge for food to comply with an occasional plant-based or flexitarian weight-reduction plan.

Among the many 32% who’ve by no means tried plant-based options, the highest cause they are saying they will not take into account attempting is the idea that merchandise will style unhealthy (45%). Extra contributing components aren’t being satisfied of the well being advantages (23%) and never supporting veganism (16%) are additionally contributing components. Greater than 1 in 10 (12%) say it is as a result of they do not know how one can cook dinner with plant-based substitutes.

“It is clear from our survey that whereas misconceptions stay about plant-based meals and vegan cheese particularly, tasty plant-based options can discover extra room on everybody’s plates,” stated David Cherrie, Saputo Dairy USA Vice President, Advertising and Innovation. “Our objective in launching the Vitalite model was to make sure there is a scrumptious and melty vegan, dairy-free cheese that addressed the misconceptions. As we start the brand new yr, we’re difficult shoppers to provide plant-based meals a go.”

Plant-based meals: Room to develop
A couple of-third of People (34%) expressed some curiosity in adopting a vegan life-style, and 18% can be extra open to doing so if they may make non-vegan exceptions, which signifies that the plant-based meals market has room to develop.

As well as, the survey exhibits that some generations seem extra wanting to embrace plant-based meals. Millennials (81%) are extra possible than Gen Z (68%), Gen X (67%) and Boomers (57%) to have tried plant-based options.

Different key findings from the survey embrace:

  • Guardian lure, gender hole. Sampling plant-based options is increased amongst adults with children (81%) than these with out children (61%). And the variety of males (73%) who attempt to incorporate plant-based meat and dairy options of their diets is increased than females (63%).
  • Do not label me. Greater than half of People (56%) can be reluctant to let others know in the event that they have been vegan or vegetarian. Prime causes cited have been considerations about sticking with a vegan or vegetarian weight-reduction plan (23%), not eager to impose their decisions on others (21%) and never wanting others who eat meat or dairy to really feel judged (18%).
  • Plant-based meat, milk options prime the charts. In terms of totally different classes of meals, attempting plant-based options for meat (49%) and milk (46%) is most typical, with solely 30% having sampled vegan cheese.

You have received a buddy in cheese
In terms of cheese, an amazing 96% of People report they eat cheese – so much. The truth is, a majority (76%) say they’re utilizing cheese in a median of eight meals in a typical week. One in three (33%) embrace cheese in as much as 21 meals weekly.

The nationwide obsession with cheese could clarify why some shoppers could require extra convincing to provide plant-based cheese a strive. However for individuals who are prepared, vegan cheese is a welcome different. Almost 1 in 4 (21%) of those that have tried plant-based cheese say they adore it. And a majority (66%) of those that sampled vegan cheese embrace it often or repeatedly of their diets.

Among the many different tacky survey findings:

  • When the physician says “no cheese.” Solely 27% of People would add plant-based cheese to their weight-reduction plan if their physician informed them to eradicate dairy cheese. Nonetheless, one in 10 (12%) would refuse to provide cheese up and one other 20% would nonetheless sneak it generally. The tacky dishes they’d miss probably the most in the event that they needed to forgo dairy cheese are pizza (75%), mac and cheese (47%) and cheeseburgers (49%).
  • Fromage fake – no. There are various preconceptions about plant-based cheese, the 2 most typical being it tastes humorous (40%) and it has an odd texture (40%). A 3rd (34%) consider it does not soften in any respect.
  • Make it scrumptious. Half (50%) of People stated that if producers can develop plant-based cheese that tastes pretty much as good as dairy cheese, they might all the time or typically embrace it of their weight-reduction plan. Dad and mom (23%) are extra possible than non-parents (15%) to say they might all the time embrace it. And males (22%) usually tend to all the time embrace it than females (14%).

Dip, soften, grill, unfold with Vitalite merchandise this new yr
For many who have tried plant-based meals (68%) and the third (34%) who expressed curiosity in adopting a vegan life-style, lastly, there’s Vitalite plant-based, vegan-certified, dairy-free cheese. Vitalite dairy-free cheese is out there in six varieties, together with mozzarella-style slices and shreds, cheddar-style slices and shreds, plus grated Parmesan-style shreds and a creamy unique unfold.

For these searching for plant-based cooking inspiration and concepts so as to add into their Veganuary meal routines, take a look at these simple recipes from the Vitalite model for macaroni and cheese, pizza and grilled cheese. To be taught extra, go to or Instagram and Fb @VitaliteUSA.

© 2023 Saputo Cheese USA Inc. All rights reserved. Vitalite is the trademark of Dairy Crest Restricted (buying and selling as Saputo Dairy UK).

About Saputo Dairy USA
Saputo Dairy USA is a part of Saputo Inc., one of many prime ten dairy processors on this planet. Via the Dairy Division (USA), Saputo produces, markets and distributes an enormous assortment of cheeses. Moreover, the corporate converts, markets and sells a broad vary of specialty cheeses and holds an necessary portfolio of import licenses for specialty cheeses manufactured overseas. Saputo Dairy USA additionally produces quite a lot of dairy and non-dairy prolonged shelf-life merchandise. Moreover, Saputo produces, markets and distributes dairy substances within the USA and on the worldwide market. Merchandise are bought underneath quite a lot of the corporate’s model names, in addition to underneath buyer model names.

Saputo Dairy USA is among the many prime mozzarella, string cheese and home blue and goat cheese producers and is without doubt one of the largest producers of prolonged shelf-life and cultured dairy merchandise on this area.

Editor’s notice concerning methodology: The Vitalite Veganuary Survey was carried out by Wakefield Analysis amongst 1,000 nationally consultant U.S. adults ages 18 and over between Nov. 17-22, 2022, utilizing an e mail invitation and a web based survey. This information has been weighted to make sure correct illustration of U.S. adults ages 18 and over. Outcomes of any pattern are topic to sampling variation. The magnitude of the variation is measurable and is affected by the variety of interviews and the extent of the chances expressing the outcomes. For the interviews carried out on this specific examine, the possibilities are 95 in 100 {that a} survey consequence doesn’t differ, plus or minus, by greater than 3.1 share factors from the consequence that will be obtained if interviews had been carried out with all individuals within the universe represented by the pattern.

Media contact:
Jenna Greene
[email protected] 

SOURCE Saputo Dairy USA

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